From legacy-driven PR and strategic programming to data-backed media buying and digital concierge services, we turn physical spaces into vibrant places where people stay, spend, and return.
By prioritizing organic community pulse and social engagement while balancing traditional media strategies, client narratives are not just heard, but felt. Jessica and her team leverage deep institutional knowledge and cross-sector partnerships to help clients design strategic programming and events that foster authentic cultural capital, ensuring long-term asset resilience and sustainable tenant success.
Founder Jessica Trent is a strategist specializing in narrative architecture for the built environment. She helps clients define the character of new developments from the ground up and revitalizes landmarks through community-driven stewardship.
With over two decades of expertise in public relations, media planning, social media, and event programming, Jessica has built a reputation for transforming physical spaces into essential third places with "social soul." Her approach is informed by a deep background in contemporary art, luxury, and fashion, combined with a lifelong commitment to civic-mindedness, and environmental and racial equity. Consistently aligned with these causes and communities since childhood, she is regularly called upon to advise corporations on integrating social responsibility into their core business models.
Photo credit: Stefanie Keenan/Getty Images
Past and present clients, collaborators, and projects include: Adidas, A.F. Vandevorst, Alexandra Grant, Artadia, Artbook, Associazione Maria Callas, Boarding for Breast Cancer, Bill Viola, Billabong, British Fashion Council, Chloe, Cultured Magazine, Decades, Dennis Hopper Art Trust, dosist, East LA Women's Center, Ed Banger Records, ESPN X Games, ESPY Awards, Flamingo Estate, French Consulate LA, Gaetano Pesce, Getty PST, Ghirardelli Square, Google, Hammer Museum, The Italian Cultural Institute, Jamestown LP, Jeremy Scott, Jonah Freeman & Justin Lowe, Judson Studios, Kahlil Joseph's BLKNWS, Keala Kennelly, Kenneth Anger, LACMA, LA Dance Project, LAND (Los Angeles Nomadic Division), LAXART, Luxottica, NY Fashion Week, Lita Albuquerque for the Venice Biennale, MAK Center for Art & Architecture, Marlborough Chelsea, Merce Cunningham Dance Foundation, Malibu Village, Mick Rock, Memphis MLK50 I Am A Man Plaza, Mercado Sagrado, MOCA (Museum of Contemporary Art, Los Angeles), Pacific Design Center, Paris Photo, Paulina Porizkova, Prosperity Market, Ryan Heffington, Planned Parenthood, Sowden House, Surfer Magazine, Surfrider Foundation, Swing Left, Venice Family Clinic, World Surf League, and W Magazine.